Year
2024
Client
ROSHN GROUP
Category
ADVERTISING
Product Duration
1 WEEK
Inspired by iconic global campaigns and cultural storytelling, we studied historical figures, modern design cues, and human psychology. Every visual choice was backed by insight to connect emotionally and intellectually with today’s audience.
Each frame was crafted with cinematic precision: dramatic lighting, rich textures, and timeless styling. The environments blend classical character with modern elegance, using design to suggest that inspiration can live in every detail of a Roshn space.
We developed a visual campaign that reimagines history’s greatest minds — Einstein, Newton, Beethoven, da Vinci, and others — as if they lived in Roshn homes. This artistic storytelling bridges the past and future, transforming homes into places where world-changing ideas are born.
The concept is simple yet profound: Greatness begins at home. By placing legendary thinkers in Roshn settings, we send a message — these are not just homes, they are sanctuaries for vision, talent, and future brilliance.
