Year
2024
Client
ROSHN GROUP
Category
CREATIVE CONCEPT | KIDS STORIES
Product Duration
1 WEEK
The Roshn Stories project explores the emotional depth of community life, weaving narratives that celebrate growth, belonging, and national pride.
Extensive research involved analyzing local storytelling traditions, studying Saudi lifestyle aspirations, and benchmarking global human-centered brand campaigns.
The Roshn Stories project embraces a cinematic visual language, rooted in elegance, emotion, and national identity.
Design research leveraged AI tools like Midjourney and ChatGPT-4 to develop moodboards and visual metaphors, drawing inspiration from the emotional depth and timeless charm of Disney Pixar’s style — chosen for its universal appeal and ability to connect across generations.
Development focused on crafting a seamless visual narrative, ensuring each scene supports the brand’s message with clarity and emotion.
Research involved exploring storytelling structures, pacing techniques, and production methods used in award-winning brand films.
The Roshn Stories concept was built around the idea of turning everyday community life into emotionally resonant moments of pride and connection.
Research explored narrative psychology, national storytelling techniques, and how brands can use personal stories to build trust, loyalty, and emotional equity.
