Year
2024
Client
Roshn Group
Category
Branding
Product Duration
11 Months
The research phase laid the foundation for the new visual identity by deeply analyzing ROSHN’s market positioning, audience perception, and global benchmarks. It included competitive audits, stakeholder interviews, and a thorough exploration of Saudi Arabia’s evolving urban narrative. The objective was to unearth insights that would inform a brand system capable of resonating with both local communities and global partners.
The design phase translated strategic insights into a comprehensive visual identity system. Inspired by the pillars of community, sustainability, innovation, and quality of life, the design balances modern aesthetics with deep-rooted values. From the refined logo and typography to a harmonious color palette and iconography system, each element was crafted to convey a sense of purpose, elegance, and progress—ensuring the brand is instantly recognizable across all touchpoints.
The development phase brought the identity to life across a wide array of applications. This included the creation of brand guidelines, digital templates, environmental graphics, motion assets, and product-level adaptations. A consistent yet flexible design system was built to ensure brand coherence while allowing creative expression across diverse formats—from digital platforms and architecture to marketing campaigns and community experiences.
At the heart of the new ROSHN visual identity lies a powerful concept: Building the Difference. This concept reflects ROSHN’s mission to create more than just homes—it creates integrated, human-centric communities that inspire better living. The identity draws inspiration from architectural precision, cultural progress, and natural harmony, resulting in a system that feels both visionary and grounded. Every visual element—from the structured forms to the fluid motion—was designed to symbolize transformation, belonging, and national pride, positioning ROSHN as the blueprint for Saudi Arabia’s future communities.
