Year
2025
Client
WAD STUDIOS
Category
BRANDING
Product Duration
3 - 4 Weeks
Our visual research focused on:
Traditional Saudi decorative motifs (Najdi patterns, regional florals, and handcrafted borders)
Modern cinematic symbolism (tripods, lights, film trucks, silhouettes)
Cultural icons from across Saudi Arabia: AlUla, Riyadh, Asir, Jeddah, Najran, and more
Nature and wildlife like the Arabian leopard, palm trees, and native birds
Saudi color palettes drawn from clay, sand, sky, textiles, and greenery
We cross-referenced Saudi folk embroidery, vintage tourism posters, and regional architecture to keep every element authentic yet artistically elevated.
The visual style is heavily inspired by folk-style block print illustration and mid-century narrative poster art, enhanced with:
Muted, earthy tones mixed with deep cinematic contrasts
Bold black outlines, hand-drawn textures, and geometric compositions
Flat depth with intentional symmetry to create visual rhythm
Repeating floral frames that echo regional art while holding cinematic elements (like the red truck or film camera)
Each tile is a standalone story but part of a larger visual language that defines the WAD Studios world.
The system was built modularly:
First, we developed a visual inventory of Saudi cultural, urban, and natural symbols.
Then, each icon/tile was crafted to stand alone or tile together seamlessly.
The central tile — with the WAD Studios logo and whip silhouette — anchors the composition.
The style allows endless expansion (new cities, scenes, or collaborators) while maintaining the same aesthetic DNA.
The core idea:
"Saudi scenes, creatively reimagined."
Every tile tells a different story — from film crews in the desert to leopards in the wild, ancient architecture to modern skylines — showing the full spectrum of Saudi Arabia’s cinematic potential, through the creative lens of WAD.
We combined folk art charm with cinematic symbolism, using illustration as a metaphor for visual storytelling — rooted in place, yet free in imagination.
